Alfred Sung

Alfred Sung is a famous Chinese-Canadian fashion designer. Born in Shanghai, he graduated from Chamber Syndicale de la Couture Parisienne in France and then left for New York to study at Parsons School of Design. Eventually, he settled down in Canada.

In 1986, he introduced his first perfume for women named simply “Sung”. Its success inspired Alfred to create Cologne water for men with the same name. From his other famous fragrances, let us mention Forever (1997), Pure (1997), Shi (2000), Paradise (2003), and Jewel (2005).

Alfred Sung is one of typical representatives of minimalism who focuses on simplicity and sophistication. His work can be described as “elegance without any unnecessary pomp”. This unusually talented man loves white color and claims to desire comfort, order, and harmony. All these are naturally reflected in the design of the flacons and packages, too.

The Alfred Sung perfumes are sophisticated, refined, and timeless. And true masters of their professions have participated in their design, such as Clement Gavarry, Dragoco, David Apel, James Krivda, and Ilias Ermenidis. No wonder they are regularly among the top-selling products.

The Alfred Sung brand is bound to attract all those who want to be original, who like minimalism, and who search for quality for a reasonable price.

See entire text hide text


Show filter Hide filter

Price range


Gender/Age Group



call 1-800-943-9755 Mon-Fri: 8am-4pm Eastern Time