Byblos is an Italian fashion brand established in 1973 by Keith Varty and Alan Cleaver. When selecting the brand’ name, they were inspired by an ancient city located in modern-day Lebanon, which was established in 5000 B.C. and was supposedly the oldest city on Earth. Byblos produces fragrances for both women and men. Their first perfume was introduced in 1990 and was a huge success. Byblos perfumes openly draw on the traditions of Ancient Greece and Rome, which is apparent from both the selection of ingredients and flacon designs.