Chloe concentrates exclusively on women’s perfumes.  Floral-woody Chloe fragrances are aimed at confident, creative, free-spirited women.  The story of Chloe began in Paris in 1952 when French fashion designer Gabrielle Aghion and her partner Jacques Lenoir decided to introduce their own collection.  They were the ones who simplified the strict demands for haute couture and developed a more comfortable and comprehensive, ready-to-wear line.  Gradually, they were presenting a series of clothing and accessories which fulfilled haute couture demands, yet were designed for daily wear at the same time.  The most significant celebrities to claim Chloe as their favorite brand are Brigitte Bardot, Jackie Kennedy, and Princess Grace of Monaco.  Eventually, Chloe added fashion accessories like shoes, handbags and perfumes.  Chloe fashion house was operated by a range of highly reputable names such as Karl Lagerfeld and Stella McCartney.

In 2008, Chloe introduced the Oriental-floral fragrance Chloe, followed by a trendy series of perfectly seductive, feminine fragrances.

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