Inspired by femininity for more than eighty years, Dana currently remains one of the leading brands in the fragrance world. Named after a Greek goddess, Danaé, was the mother of the mythological hero Persea.  Danaé’s beauty was so captivating that she was able to seduce Zeus, the supreme God of the ancient Greeks. Dana was founded in Barcelona in 1932 by Javier Serra, an experienced fragrance expert. He later relocated to Paris where he became convinced that beauty was a combination of art, culture and mythology. This philosophy caught the attention of talented collaboraters who were interested not just in fragrances, but design as well. This mixture of fragrance and uniqe style led to Dana becoming one of the leading producers of beauty products in the 1970s.

Today, Javier’s vision lives on as fragrance designers Jean Carlese and Loc Dong have created perfumes for all goddesses and mythological heroes alike.

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