Producing racing cars since 1929, Ferrari now offers a wide range of products that many don’t know about---electronics, clothing, accessories and luxurious beauty products like shower gels, aftershaves and deodorants mainly aimed towards men.

Introduced in 1999 for men who love adrenaline, burnt tires and high speeds, Ferrari Black was Ferrari's first fragrance. The fragrance was a huge success, mainly because of the contrast between the expensive cars and friendly prices of the Ferrari fragrance which still gave its users the feeling of exclusivity.

Eventually, other fragrances evolved: Ferrari No.1, Ferrari Racing, and Ferrari Passion---a perfume for women.

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