Guy Laroche

French fashion designer Guy Laroche was born in La Rochelle Franch in 1921.  From 1949-1955 he worked for Jean Dress.  He then moved to the USA to design clothing, and eventually returned to France a year later to open his own fashion store.  Guy Laroche died in 1989 but there are still collections being produced under his name.  Designers like Michael Klein, Angelo Tarlazzi and Alber Elbaz now control the brand.  The first Guy Laroche perfume Fidji was introduced in 1966.  The popular J’ai Ose for women was introduced in 1977 and followed five years late by Drakkar Noir for men.

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