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Beauty Code: JOI0044
1 product type $12.64
Joico Body Luxe Volumizing Foam gives your hair maximum volume starting from the roots. Body Luxe Foam provides perfect hold and firming of hairstyle and facilitates moulding and lifting of hair straight from the roots. It also defends hair against heat effects during styling. Oat extracts strengthen and nourish hair without weighing it down. Your hair will look natural and won't stick together after using Body Luxe Foam. If necessary, the foam combs out easily. Give your limp hair maximum volume and shape with the unique Joico Body Luxe Volumizing Foam!
• gives hair maximum volume
• lifts hair from the roots
• makes hairstyle appear fuller
• protects hair from heat effects
• facilitates styling
• fixes hair without adding weight
• nourishes and strengthens hair
• combs out easily
• oat extracts – strengthen and nourish hair
Ideal for fine hair.
Shake well before use. Apply small amounts of foam directly onto the roots of washed, towel-dried hair. Style as desired.
Joico International was founded by American, Steve Stefano, in the 1970s. Stefano owned a successful beauty network in southern California. The contemporary vice president of Joico International, Sara Jones began her career as a hair stylist, soon becoming one of the best in the business by perfectly knowing the needs of her customers. Her motto was: all for the love of beauty---in every home and salon. Joico was the first to start adding HHKP (human hair keratin protein) into hair products as she realized its miraculous effects in 1976. A couple of years later she developed her own Triamin complex (Cationic Triamine Complex) which reconstructs hair from the root to the end.
Nowadays, Joico is a part of the Shiseido Group and has produced several innovative series with quality ingredients like African bamboo butter and Asian orchid oil. Among some of the brand’s most unique products are the regeneration masks and quick dry sprays. Joico was “acting” in The Hunger Games and many celebrities (Mila Kunis, Lindsey Lohan, Britney Spears) and professional stylists noticed.
No matter whether your hair suffers from tiredness, color-damage, dryness or hair loss, Joico can revive and strengthen it by restoring elasticity and gloss, and moreover, supporting growth. Joico is an ideal brand for those who desire beautifully healthy hair, like to experiment, and enjoy the long-lasting effects of quality products.