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(Sulfate-Free Shampoo) 34 oz
Beauty Code: JOI0088
1 product type $17.49
The professional smoothing shampoo Joico Smooth Cure effectively tames your frizzy and unruly hair! Smooth Cure Shampoo has a sulfate-free formula and delivers up to 72 hours of smooth hair! It also prevents unwanted frizz and protects hair from high humidity.
Joico Smooth Cure Shampoo features the special formaldehyde-free KeraShield Complex™, Brazil Nut Oil and precious Tucuma Butter that strengthens the hair and keeps all hair types at bay. Get smooth and dramatically soft hair with the sulfate-free shampoo Joico Smooth Cure!
• smooths the hair fibre
• prevents frizz
• delivers up to 72 hours of smooth hair
• protects hair from humidity up to 24 hours
• strengthens and nourishes hair
• KeraShield Complex™ – strengthens and smooth the hair fibre
• Brazil Nut Oil – cares for hair, creates a thin protective film on hair
• Tucuma Butter – tames unruly hair, smoothing and softening effects
Ideal for difficult-to-manage hair.
Apply the shampoo on wet hair. Gently massage along the whole length of hair, work into a rich lather and rinse thoroughly with water.
Joico International was founded by American, Steve Stefano, in the 1970s. Stefano owned a successful beauty network in southern California. The contemporary vice president of Joico International, Sara Jones began her career as a hair stylist, soon becoming one of the best in the business by perfectly knowing the needs of her customers. Her motto was: all for the love of beauty---in every home and salon. Joico was the first to start adding HHKP (human hair keratin protein) into hair products as she realized its miraculous effects in 1976. A couple of years later she developed her own Triamin complex (Cationic Triamine Complex) which reconstructs hair from the root to the end.
Nowadays, Joico is a part of the Shiseido Group and has produced several innovative series with quality ingredients like African bamboo butter and Asian orchid oil. Among some of the brand’s most unique products are the regeneration masks and quick dry sprays. Joico was “acting” in The Hunger Games and many celebrities (Mila Kunis, Lindsey Lohan, Britney Spears) and professional stylists noticed.
No matter whether your hair suffers from tiredness, color-damage, dryness or hair loss, Joico can revive and strengthen it by restoring elasticity and gloss, and moreover, supporting growth. Joico is an ideal brand for those who desire beautifully healthy hair, like to experiment, and enjoy the long-lasting effects of quality products.