Originally founded as Natone in 1930, Neutrogena products were originally exclusive to salons and make-up artists, not becoming available to the public until 1940.  In 1954, owner Emanuel Stolaroff decided to import a special soap “Neutrogena” from a Belgian chemist to the USA.

The company was so successful that Neutrogena had to be renamed to Neutrogena Corporation. Since 1994 Neutrogena has merged with Johnson & Johnson to widen its assortment of regenerating and healing products.

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