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Beauty Code: RED0045
1 product type $20.26
Redken Extreme Strength Builder Plus – Fortifying Hair Mask, suitable for damaged or chemically-treated hair, regenerates and strengthens dry and damaged hair leaving it fortified and silky soft.
The fortifying mask contains 18-MEA Technology to protect long-lasting shine, and together with Interlock Protein Network provide hair with strength and shine. Your hair will be 2x stronger and more manageable.
• strengthens damaged hair from the roots
• hair is 2x stronger
• protects shine
• repairs severely damaged hair
• 18-MEA Technology – provides and protects long-lasting shine
• IPN – technology for internal strength of your hair
• proteins – nourish and strengthen hair
• ceramides – improve hair texture and leave hair with a natural healthy look with rich volume
Suitable for damaged or chemically-treated hair.
After shampooing, apply to towel-dried hair. Leave on for 5-15 minutes and then rinse thoroughly. For deeper hydration, leave on for as long as desired.
Redken was founded in California in 1960 by American actress Paula Kent, a woman who was irritated by the unhealthy consistency of hair products. The first part of the brand’s name is derived from the actress’s personal hairstylist Jheri Redding; the second part is Kent, Paula’s surname. Thus, high-quality hair care was created in collaboration with professional hair stylists. The brand was among the first to start using proteins and natural lipids in their products. The company was granted several patents for their products and in 1993, Redken was bought by cosmetic giant L’Oreal. Both companies are located on 5th Avenue in New York. Redken still remains one of the most popular hair care brands of its time.