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Beauty Code: RED1190
Redken For Men Firm Grasp Texturizing Hair Clay provides your hair with a maximum control, roughed up texture and styling to create any hairstyles for short, mid-length, long or wavy hair. It gives a matte finish, dries quickly and is easy to wash out.
Redken For Men Clay has supple consistency to keep natural movement of hair without oily traces. Your hair will have roughed up texture; just apply to your hair and shape into desired style. Your hair will stay in the same shape with a maximum control throughout the day.
• strengthens hair texture
• beautiful matte finish
• maximum hair control
• shapes strong texture
• fast-drying without excess oil
• glycols – soften hair without weighting it down
• castor oil – regenerates and provides hair with enough moisture including darkening color
• benzoic acid – substance that prevents hair greying
Suitable for all hair types.
For maximum hold, rub a small amount of clay into your hands and apply to towel-dried hair. Shape into messy hairstyle or any desired style. It perfectly shapes short, mid-length, long or wavy hair.
Redken was founded in California in 1960 by American actress Paula Kent, a woman who was irritated by the unhealthy consistency of hair products. The first part of the brand’s name is derived from the actress’s personal hairstylist Jheri Redding; the second part is Kent, Paula’s surname. Thus, high-quality hair care was created in collaboration with professional hair stylists. The brand was among the first to start using proteins and natural lipids in their products. The company was granted several patents for their products and in 1993, Redken was bought by cosmetic giant L’Oreal. Both companies are located on 5th Avenue in New York. Redken still remains one of the most popular hair care brands of its time.