True Religion

True Religion brand introduced a luxurious denim western style collection in 2002. Soon shoes, hats, swimwear, glasses and perfumes were added into True Religion assortment. There are more than 900 brandname boutiques in 6 continents, 50 countries. True Religion base is in Manhattan Beach, California. True Religion strategy involves promoting the brand by focusing on rich customers who shop in high-end boutiques and want to show off in most trendy outfits.

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